Die Botschaft

Die Botschaft

Es zählt das Wort. Denn jedes Wort hat Bedeutung. Diese Bedeutung ist durch einen Kontext begleitet. Dieser lässt Klassische, Rock- oder Pop-Musik im Hintergrund laufen. Doch reden wir mit einer alten Dame oder einer jungen Frau? Einer schönen Klavierspielerin oder einer guten Politikerin. Jedem das Seine und mir das Meine, darum geht’s.

Angenommen wir wissen, wer uns zuhören soll. Die schöne Klavierspielerin beispielsweise, deren Alter uns egal ist. Immerhin ist sie schön, und das beruhigt. Die Klavierspielerin übt also mindestens 8 Stunden am Tag, kann sich dank Ihres Stipendiums auf ihre Tätigkeit konzentrieren; und verlässt das Haus nur zu organisierten Konzertreisen eines auf Sie aufmerksam gewordenes Veranstalters.

Es lebe das Wort. Es lebe der Klang. Es lebe das Internet.

In diesem Fall könnte der Klang (welche Musikstücke / Epoche / Interpretation) Teil der Botschaft für die Klavierspielerin sein. Eingebettet in eine kontextuelle Interessen-Landschaft aus dem Leben und (möglichen) Wirken der Klavierspielerin. Durch das Wort (Google Search) kommt die Klavierspielerin zu Ihrem Klang (Ergebnis).

Wenn uns die Politikerin zuhören soll, weil wir besonders wichtige Dinge zum Besten zu geben meinen, müssen wir ebenfalls mit optimalen Worten arbeiten. Es reicht beispielsweise NICHT die Landeshauptfrau von Niederösterreich als „Keyword“ zu hinterlegen und zu hoffen, dass Sie sich selber googelt, auf eine Anzeige die wir geschalten haben kommt um eine Karte zur Landesausstellung Niederösterreich zu erhalten. Hier würde sich ein Telefonanruf empfehlen.

Was ist unsere Botschaft?

Erreichen wir unsere Klavierspielerin, was wollen wir Ihr sagen? Welche digitalen oder offline Möglichkeiten ( FAX 😉 ) geben wir Ihr um in Kontakt zu treten und / oder Freude zu haben. Warum machen wir uns eigentlich diese ganze Arbeit? (( Diese Frage ist rein hypothetischer Natur und steht exemplarisch für Fangfragen die der Klarheit entgegen-wirken. Wissen wir nicht warum wir uns „eigentlich diese ganze Arbeit“ machen, sollten wir das jedenfalls herausfinden, ohne etwaige Voreiligkeit )) Warum ist uns die Politikerin besonders wichtig? Wie treten wir Ihr entgegen um vielleicht Unterstützung bei eigenen Zielen (Bedeutung von Frauen in der Politik) zu erhalten, vielleicht um Ihrer Position und politischen Einflussnahme willen. Die heutige Botschaft ist anders als die morgige. Aber nicht vollinhaltlich. Nur kontextuell.

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